The bottom line affiliates look at is how much they earn per click sent, because conversion rate, average order amount, commission etc. varies pr. campaign, but this sums up the performance in an easy comparable way.

The EPC would be your cost per click as an advertiser.

The EPC of course varies much from business and industry, but being above 0,4€ is generally a strong health sign and makes your program attractive in general.

Having proper tracking is key in the ever changing digital landscape. Are you still relying on 3rd party cookies, then this is no longer a viable method. We always recommend going for either the Server-to-Server or 1st party solution.

Many affiliates make use of a feed including your products or services in order to automate the promotion of your business.

Make sure yours is optimized to make most out of potential collaborations.

Banners and advertising material comes in many shapes and sizes. Consult with us or your affiliate network to make sure you at least offer the minimum required in order not to miss out on opportunities.

The options are many and often tailored each business. But it is important that you have opportunity to incentivize affiliates that work well to do more, whether this is a tiered commission, manual setup, seasonal general increases etc.

Informing your affiliates about bestsellers, what landingpages to promote and insights that can help them direct traffic better to generate more sales is gold worth.

So make sure to inform your affiliates regularly about what the next promotional campaign is or if you have certain products that perform particularly well.

Affiliate marketing gives the unique opportunity to evaluate conversions, but affiliates will consider how many of the conversions are accepted and paid out. The stricter an advertiser is in the process, the less likely affiliates are to continue the advertiser.

Consider seeing the cost of affiliate including possible cancellations and your affiliates will very likely perform more steady.

The conversion-to-payout ratio is important and the shorter the better allowing affiliates to reinvest the earnings, which grows their relation with you. This ratio should be 30-60 days optimally, for affiliates not to halt a promotion till they received a payout.

Affiliate marketing is all about relations and regular communication with affiliates is the main way to grow collaborations.

The opportunity for affiliate marketing to be your omni channel marketing provider is there! But this depends on how restrictive