Okay… he didn’t get fired. But the revenue opportunity is real.
Nordpar · Affiliate link automation
Your traffic is working.
Are all your links?
Earn more from the audience you already have. Capture better commissions, monetize overlooked links and keep affiliate links connected to active campaigns.
See how fixing three gaps in a publisher’s link setup could generate 38% more affiliate revenue without additional traffic.
Free 30-minute assessment · No commitment
Same traffic. Better monetization.
Potential affiliate revenue uplift
The opportunity behind the headline
10,000 clicks.
Two very different outcomes.
Imagine your publication generates 10,000 outbound clicks in a month. Your affiliate network and direct partner links already earn revenue. The opportunity lies in three other groups: subnetwork links, unmonetized direct links and dead campaign links.
| Link group | Clicks | Before | After |
|---|---|---|---|
| Affiliate subnetwork Better terms through approved network programmes | 4,987 | €897 | €1,196 |
| Affiliate network links Already monetized · unchanged | 2,516 | €503 | €503 |
| Direct partner links Existing paid partnerships · unchanged | 1,013 | €304 | €304 |
| Unmonetized direct links Eligible retailer links connected to approved programmes | 976 | €0 | €195 |
| Dead campaign links Eligible links reconnected to active campaigns | 508 | €0 | €157 |
| Total | 10,000 | €1,704 | €2,355 |
Keep more commission
Remove an assumed 25% subnetwork deduction through approved network access at equivalent gross commission terms.
Monetize overlooked links
Start earning from eligible direct retailer links that previously sent traffic without affiliate tracking.
Recover dead campaigns
Restore monetization where an inactive campaign has a suitable active replacement.
An extra €651 per month. The same 10,000 clicks.
How this example is calculated
The five groups describe the original link setup and do not overlap. Affiliate network and direct partner earnings stay unchanged. Subnetwork earnings increase from €897 to €1,196 by removing an assumed 25% deduction, with gross commission terms and conversion performance held constant.
For unmonetized direct links, 781 of 976 clicks become eligible for monetization and earn an assumed average of €25 per 100 eligible clicks. For dead campaign links, 393 of 508 clicks are recovered and earn an assumed average of €40 per 100 recovered clicks. Revenue is rounded to whole euros. The other 310 clicks remain unmonetized.
Different earnings rates reflect different merchant and content mixes. Recovery depends on active programmes and publisher approval. These are modelling assumptions, not guaranteed payments per click.
Where the revenue goes
Your content keeps working.
Your links should too.
Across a growing archive, small gaps in monetization can become a meaningful commercial opportunity. The assessment focuses on three areas.
Subnetwork commission deductions
Subnetwork convenience can come with a revenue share. Where approved network programmes offer better terms, the same sale could earn you more.
Compare what you keep today with what you could earn through your own approved programme access.
Unmonetized direct links
Buying guides, product recommendations and older articles can send readers straight to retailers without earning any commission.
Identify eligible links that can connect to active programmes you are already approved for.
Dead campaign links
Campaigns close. Advertisers move networks. Articles keep attracting clicks, but their old tracking links may no longer earn.
Find inactive campaigns with an eligible replacement and put those existing clicks back to work.
Nordpar affiliate link automation
Your editors publish.
Nordpar handles the affiliate linking.
Your team adds the retailer URL. Nordpar connects eligible links to active affiliate campaigns.
Keep monetization aligned as your archive grows and campaigns change, with less manual link maintenance for your team.
From link to revenue
1. Connect your networks
Bring your approved affiliate programmes into Nordpar.
2. Activate link automation
Install the Nordpar tag to enable campaign matching for eligible links.
3. See where clicks can earn more
Use page and link reporting to identify missed monetization and focus on valuable opportunities.
Matching depends on programme availability and approval. We review your current links and tools during the assessment.
Publisher results
Better affiliate operations.
Measurable commercial impact.
See how publishers use Nordpar to grow their affiliate business and reduce the work behind it.
Affiliate revenue from commercial content in two months
ABC Nyheter combined link automation with Nordpar’s dashboard to simplify publishing and make more informed commercial decisions.
Read the ABC Nyheter case →Manual link management tasks
Automated link workflows helped the travel publisher spend less time on maintenance and more time developing its business.
Read the Rejs365 case →Affiliate revenue year-on-year
A broader Nordpar partnership spanning comparison widgets, native advertising integration and consolidated affiliate reporting.
Read the Ekstra Bladet case →“We simply paste URLs into our content, and Nordpar automatically aligns them with the network’s tracking.”
Results reflect individual customer projects. Ekstra Bladet’s result relates to a broader commercial partnership, not link automation alone.
Start with your own setup
How much is there
to recover on your site?
Your link mix is unique. Let’s find out where a better setup could make a commercial difference.
We focus on subnetwork commission deductions, unmonetized direct links and dead campaign links.
Review your setup
Start with a free 30-minute conversation about your publication, affiliate partners and current approach to links.
Find the gaps
If there’s a fit, a seven-day audit uses your data to identify opportunities and distinguish what can earn now from what needs new approvals.
Decide with the numbers
Compare the potential revenue and time savings with the cost and work involved before choosing your next step.
30 minutes · Your current setup · No commitment
Before we talk
A few practical questions.
Will we earn 38% more?
The 38% figure comes from the example above. Your opportunity depends on your existing links, commission terms, campaign availability and conversion performance. The assessment helps establish what is relevant to your publication.
Do we need to stop using our subnetwork?
That depends on the value it provides for each partner. Direct programme access may offer better economics in some cases, while a subnetwork remains useful in others. We review your current setup and available alternatives with you.
Can every unmonetized link start earning?
No. A suitable active affiliate programme and publisher approval are required. The assessment distinguishes opportunities you can act on now from those that require new partner access.
What happens when a campaign moves networks?
Nordpar can match eligible links with an active campaign across your connected networks, subject to availability and approval. This reduces the need to revisit individual articles and manually replace links.
How much technical work is involved?
Setup requires network connections and a one-time tag installation. The work involved depends on your website, access permissions and existing tracking tools. We review those requirements before implementation.
Does the example include Nordpar’s fees?
No. It shows potential additional affiliate revenue before platform fees. Your business case should compare the expected earnings and time savings with the cost of the appropriate plan.
Make more of the traffic you have
You’ve already earned the click.
Make sure you earn from it.
Find out where your publication could capture more affiliate revenue with a better link setup.
- Keep more of your affiliate commission
- Monetize eligible direct links
- Recover revenue from inactive campaigns
Your next step
A free revenue assessment
30 minutes to review your current approach and explore whether Nordpar is a fit.
Free trial →No commitment. Start with a conversation.
Prefer email? jvb@nordpar.com