How ABC Nyheter increased affiliate revenue by 34% in just two months

ABC Nyheter is Norway’s 6th largest digital media publisher, covering news, opinion, and lifestyle content. As affiliate became a larger part of its commercial strategy, the team looked for a way to simplify operations, reduce manual work, and make faster, data-driven editorial decisions.

“Seeing a 34% increase in affiliate revenue after just two months gave us confidence we had made the right decision. Nordpar really delivers on the promise of saving time. We simply paste URLs into our content, and the platform automatically aligns them with the correct affiliate tracking.“

Matthew Harrison, Head of Product

The situation

Over the last few years, ABC Nyheter has invested in affiliate as a way to diversify revenue beyond traditional advertising. As the channel grew, the team recognised that scaling affiliate required faster operations and better visibility into performance.

At the same time, AI was accelerating content production, Google traffic was becoming less predictable, and affiliate operations were becoming increasingly complex.

To continue growing the channel, ABC Nyheter needed an operational setup that removed manual work, supported faster decision-making, and could scale alongside the business.

Removing manual work with link automation

Success in affiliate marketing depended on how quickly they could produce articles, analyse performance, and respond to opportunities. As AI accelerated content production and Google traffic became less predictable, operational speed became more important.

Their existing solution created unnecessary friction. Editors still relied on browser extensions to generate tracking links, fix broken links, and manage affiliate links manually. It was more valuable to them to spend more time creating content and growing the business rather than on manual maintenance.

ABC Nyheter wanted an affiliate workflow that removed this operational overhead, allowing the editorial team to focus on publishing while the technology handled affiliate link management in the background.

The solution: Link automation

Rather than generating affiliate links manually, ABC Nyheter’s editors simply insert normal outbound links into their articles.

Nordpar automatically detects those links, matches them with active affiliate programmes that ABC Nyheter is approved for, and applies the correct tracking in the background. If campaigns move between networks or change over time, the links stay aligned automatically without requiring editors to revisit old articles.

The publishing workflow becomes much simpler:

Before

• Find the advertiser
• Open a deeplink generator
• Create a tracking link
• Add tracking parameters
• Insert and test the link
• Maintain links as campaigns change

After

• Write the article
• Insert normal outbound links
• Publish

Everything else happens automatically.

Instead of spending time maintaining affiliate links, the editorial team can focus on producing more content, while Nordpar handles the technical complexity of affiliate linking behind the scenes. ABC Nyheter estimates this saves valuable minutes on every article and removes a significant amount of repetitive operational work.

“We don’t have to use extensions to generate tracking links and spending time fixing broken links anymore. We simply paste URLs into our content, and Nordpar automatically aligns them with the network’s tracking. This saves us valuable minutes on every article we write.“

Matthew Harrison, Head of Product

Using affiliate data to make better editorial decisions

Producing affiliate content was only part of the equation. To grow the channel, ABC Nyheter also needed to understand what was driving results.

The team wanted a clearer view of which articles, partners, and content verticals were performing best so they could make faster editorial decisions and identify new commercial opportunities. Without a central overview, turning affiliate data into actionable insights became a slower, more manual process.

ABC Nyheter wanted real-time visibility into affiliate performance, allowing the editorial team to optimise content and strengthen partner relationships based on data.

The solution: Affiliate dashboard

Nordpar’s dashboard brings affiliate performance into a single view, giving the team real-time insight into articles, partners, campaigns, and revenue trends.

Instead of waiting for reports or piecing together data from multiple sources, ABC Nyheter can monitor performance continuously and adjust priorities based on what’s working.

The dashboard allows the team to:

• Identify top-performing articles and content categories
• Monitor affiliate partner growth
• Track campaign performance in real time
• Prioritise high-performing merchants and content
• Support partner conversations with reliable performance data

These insights have helped ABC Nyheter make faster editorial decisions while using performance data to strengthen partner relationships, negotiate higher commissions, and expand collaborations beyond affiliate.

“Nordpar’s dashboard lets us see in real time which articles are performing and how partner growth is developing. We use it every day to prioritise the right content and focus on the clients that create the most value.“

Matthew Harrison, Head of Product

A product that evolves with publishers

One of the biggest reasons ABC Nyheter highlights Nordpar is the collaboration behind it.

Implementation was straightforward, onboarding was fast, and the team quickly became involved in conversations around future product development.

Rather than acting as a traditional software vendor, Nordpar worked closely with ABC Nyheter, listening to feature requests and continuously improving the platform based on real publishing workflows.

As affiliate operations continue to evolve, having a technology partner that actively develops alongside publishers has become just as valuable as the software itself.

“Set-up was a breeze, and since then Jasper has listened to every feature request we’ve had. It genuinely feels like working with someone who cares about our results and continuously improves the product based on how we work.“

Matthew Harrison, Head of Product

Conclusion: faster affiliate operations

By automating link management and providing real-time performance insights, Nordpar helped ABC Nyheter spend less time on operational work and more time creating content, optimising performance, and growing commercial partnerships.

Following implementation, ABC Nyheter achieved:

• 34% increase in affiliate revenue during the first two months
• Less time spent creating and maintaining affiliate links
• Faster publishing through automated link management
• Better visibility into article and partner performance
• Stronger partner conversations supported by performance data
• A platform that continues to evolve with their needs